News

Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry's larger consolidation trend.

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business.

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails.

Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools.

Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise.

Fed chair dismisses suggestion that central bank could resume its purchases of mortgage-backed securities to bring down mortgage rates and improve housing affordability.

The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable.

Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action.

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026.

There were strong reactions this week to Zillow's integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI.

Agent and developer Claire O'Connor shares a strategy to help you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer.

Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR's no-commingling rule could have violated antitrust law, even if optional.

For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation.

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to "simplicity and transparency."

Since returning in July as CEO of the company he founded, Anthony Hsieh has cleaned house, hiring or promoting 10 executives who can help take loanDepot "back to our roots."

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents.

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator.

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant.